List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

The candidate must demonstrate the ability to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including evidence of the ability to:

write at least two persuasive contents in each of the following formats:

digital

audio.

The candidate must be able to demonstrate knowledge to complete the tasks outlined in the elements, performance criteria and foundation skills of this unit, including knowledge of:

key features of creative briefs including:

communication purpose and objective

positioning strategy

customer profile and positioning

key messages

communication tool

call to action

budget

timeframe

persuasive content requirements including:

positioning

key messages

call to action

formatting requirements for content including:

language

writing style

level of detail

legislation, standards and codes of practice affecting production and delivery of copy

constraints to be considered during analysis, evaluation and preparation of copy

organisational policies and procedures relevant to writing copy

persuasive writing techniques.

List each assessment task's title, type (eg project, observation/demonstration, essay, assignment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice	Yes	No	Comments/feedback
Identify objectives, timelines and budget according to creative brief
Assess and select writing techniques according to creative brief
Evaluate design and copy options according to creative brief
Select option/s for communicating required information and images within time and budgetary requirements
Develop persuasive content according to creative brief
Consult with relevant stakeholders for feedback
Evaluate feedback and produce final persuasive content
Seek approval for persuasive content from relevant personnel prior to release

Assessment Cover Sheet

BSBMKG555 - Write persuasive copy

Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

Signature:

Date:

Assessment Record Sheet

BSBMKG555 - Write persuasive copy

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: